To Know Is To Listen
October 21, 2011 § 4 Comments
In his latest podcast, ESPN writer Bill Simmons talked with Ticketmaster CEO, Nathan Hubbard, about the constantly changing state of the ‘live event’ consumer. The conversation began with a focus on how fan purchasing behavior has influenced the current state of NBA, and flowed into everything from the NHL to Taylor Swift to MTV in 1984 to future fan experiences at live sporting events (think smart phone integration). In addition to being a riveting conversation, it was incredibly relevant to my current work at 4.0 Schools: practicing empathy and ‘knowing your users.’ I was particularly struck by something Hubbard said about 12 minutes in: « Read the rest of this entry »
